SEO MCP server reviews
One review per server, grouped by the SEO job it does. Every review lists its sources and when we last checked them.
All-in-one suite
Full SEO suites that expose their keyword, backlink, ranking and audit data to agents.
Semrush MCPSemrush MCP is Semrush's hosted server that gives AI assistants its keyword, backlink, traffic, position-tracking and site-audit data. It's here because it brings Semrush's research, link, tracking and audit data behind one sign-in, at no extra MCP fee on qualifying plans.Ahrefs MCPAhrefs MCP is Ahrefs' hosted server that puts Site Explorer, Keywords Explorer, Rank Tracker and Site Audit data in front of your AI assistant. It's here because it is the official way to give an agent Ahrefs' link and keyword data, available from the Lite plan up.SE Ranking MCPSE Ranking MCP is SE Ranking's hosted server with 160+ tools for keyword research, backlinks, domain analysis, site audits, SERP analysis and AI search visibility. It's here because it has the widest tool surface of any SEO suite we track.Maark MCPMaark MCP connects AI assistants to Maark, an automated SEO and GEO platform. Your agent can query your keyword universe, find content opportunities, see which page should rank for which keyword cluster and file SEO work, with every change it proposes held for a person to approve. It's here because it goes beyond fetching metrics: it gives an agent the context to decide what to do next on your own site.
Keyword & SERP data
Keyword metrics, search results and competitor traffic data.
DataForSEO MCPDataForSEO MCP is DataForSEO's official open-source server that lets an agent search the DataForSEO API docs and then make authenticated requests for SERP, keyword and backlink data. It's here because it gives agents raw SEO data at scale on pay-as-you-go pricing.Keywords Everywhere MCPKeywords Everywhere MCP is the keyword tool's hosted server that returns keyword metrics, keyword ideas, a site's ranking keywords, traffic estimates and backlinks. It's here because it is a low-cost way to give an agent keyword volumes and ideas.Similarweb MCPSimilarweb MCP gives AI tools access to Similarweb traffic, keyword, competitor, audience and generative-AI data through 20+ endpoints. It's here because it answers the competitor-traffic questions that pure SEO tools estimate less directly.SerpApi MCPSerpApi MCP connects AI clients to SerpApi's search results from Google, Bing, YouTube and other engines, returned as JSON or Markdown. It's here because it is an official, open-source way to give an agent live search results from many engines.
Search performance
Your own search performance data from Google and Bing.
mcp-gscmcp-gsc is a community server that connects Google Search Console to AI assistants for search analytics, URL inspection and sitemap management. It's here because Google has no official Search Console MCP, and this is an actively maintained, well-documented option.Bing Webmaster Tools MCPBing Webmaster Tools MCP is a community server for the Bing Webmaster API: query and page stats, crawl issues, URL submission, keyword data and link counts. It's here because Microsoft has no official Bing Webmaster MCP, and Bing data also feeds several AI search products.
Technical SEO
Crawling, audits and page speed.
Screaming Frog SEO SpiderScreaming Frog SEO Spider 24.0 ships a built-in MCP server that lets an AI assistant start, pause and monitor crawls, then pull reports and exports. It's here because your agent can run a fresh crawl itself instead of reading an old export.Sitebulb MCPSitebulb MCP is a hosted, read-only server that exposes Sitebulb Cloud and Desktop audit data (projects, audits, Hints and URLs) to Claude and ChatGPT. It's here because it turns an existing audit into prioritised answers without re-crawling.Chrome DevTools MCPChrome DevTools MCP is the Chrome team's official server that lets an agent drive a real Chrome browser, record performance traces, analyse Core Web Vitals insights and run Lighthouse audits. It's here because it's free and covers page speed, the SEO job most data servers skip.
Analytics
Site analytics reporting.
Web data
Scraping, crawling and fetching live pages and search results.
Firecrawl MCPFirecrawl MCP adds scraping, crawling, URL mapping, search and change monitoring to any MCP client. It's here because it turns competitor pages into clean text an agent can compare, with a free way to try it.Bright Data MCPBright Data MCP gives agents real-time public web access (search, scraping with unblocking, browser automation and structured platform data) through 69 tools. It's here because it fetches search results and pages that block ordinary scrapers.Apify MCP ServerApify MCP Server exposes Apify Store Actors (ready-made scrapers, crawlers and SERP and Maps tools) as tools an agent can find and run. It's here because it gives an agent thousands of specialised scrapers without you writing any.
AI visibility & content
Content production and visibility in AI answers.
Frase MCPFrase MCP is a read-write server for research, briefs, content drafting, SEO and AI-search scoring, site audits and publishing to CMSs. It's here because it covers the whole content job, from brief to published page, in one server.Profound MCPProfound MCP is a hosted server for AI visibility data: how often and how favourably AI answers mention a brand, which sources they cite, shopping results and agent traffic. It's here because it brings AI-answer visibility into the same workflow as classic SEO data.
CMS & publishing
Editing and publishing on the site itself.
Webflow MCPWebflow MCP is Webflow's official server for sites and CMS, with SEO-relevant capabilities: meta titles and descriptions, Open Graph, broken-link and alt-text audits, sitemap control and schema markup. It's here because an agent can fix on-page SEO issues directly on a Webflow site.WordPress MCP AdapterWordPress MCP Adapter is the official bridge from the WordPress Abilities API to MCP, so agents can discover and run abilities registered by core, themes and plugins. It's here because it is the official route for agents to act on WordPress sites.